SpeakClearly

Speak clearly,
and be understood.

Coached pronunciation practice, backed by science.

02

The problem

Language apps teach you words.
No one teaches you how to sound.

1.5 billion people are learning English. Most can read and write it. Many get stuck the moment they open their mouths.

  • Duolingo grades your typing, not your voice.
  • Speak/ELSA give a number but no actionable feedback.
  • Real coaches are effective — and $80+/hour.
  • There is no middle ground.
75%
of ESL learners say pronunciation is their #1 anxiety
$80
average cost of 1 hour with a human coach
03

The insight

You can't fix what you can't see.

Professional coaches use acoustic analysis — formant plots, pitch contours, intensity envelopes — to tell students exactly what's happening. Learners don't need less data. They need their data, explained plainly.

BEFORE (baseline instructor) AFTER (student week 1)

Show the difference. Let people fix it themselves.

04

The product

A coaching loop, in three taps.

1

Listen

Hear the instructor. Slow it to 0.5× to dissect each phoneme without changing pitch.

2

Record

Tap, speak, tap. The app analyses formants, pitch, timing, intensity.

3

See what changed

One-sentence coaching + a picture of your voice. Not a grade.

05

Product

What the student sees.

Pronounce
"threshold"
/ˈθrɛʃ.hoʊld/
Formant
92
Pitch
88
Timing
79
Try next
Lean into the /θ/ — tongue just touching your teeth.
  • See your voice as a waveform next to the instructor's.
  • Hear the contrast, slowed down if you need it.
  • Read one specific thing to try next.
  • Track a minute-a-day streak — no shame, just rhythm.
06

Market

Big. Growing. Under-served at the middle.

TAM
$61B
Global language-learning market, 2026
SAM
$8.2B
Adults learning English online, pronunciation-focused
SOM (5yr)
$50M
0.6% of SAM — coaching sweet spot

Duolingo: $1B revenue on gamified games. Preply: $80M on human tutors at $40/hr. Between them there's a trillion words of "see you on the other side, good luck."

07

Competition

Where we fit.

SWEET SPOT FEEDBACK QUALITY Actionable Generic INSTRUCTION MODEL AI-only Human-led Duolingo Pimsleur Speak ELSA 1-on-1 tutor SpeakClearly

Human-led feedback at SaaS scale. That's the gap.

08

Moat

What compounds over time.

Instructor-authored content

Every lesson is a real recording. Over time we accumulate a library competitors can't synthesize.

Feedback corpus

Student recordings + deltas fuel better coaching suggestions per phoneme, per native language.

Brand: "coaching, not games"

We're the opposite of Duolingo. That's a harder position to copy than a feature.

09

Business model

Freemium with human coaching as the upsell.

Free
$0
  • Word of the day
  • 3 free lessons / week
  • Basic analysis
Target
Practice
$12 / mo
  • Unlimited instructor lessons
  • Formant/pitch/timing analysis
  • Progress tracking & streaks
  • Offline mode
Coached
$49 / mo
  • Everything in Practice
  • Direct instructor feedback
  • Personalized weekly plan
  • 2 live sessions / mo
LTV target: $120
CAC target: $25
Gross margin: 78%
10

Traction & state

What's live today.

Mobile app shipped

React Native / Expo. Practice, lessons, streaks, results, profile, support.

Instructor portal shipped

Assign lessons, track student performance, reply to tickets, admin controls.

Analysis service

Python service: formants, pitch, intensity, comparison to instructor baseline.

Marketing site + brand

Landing page, brand guide, transactional email templates, legal pages.

11

The ask

Let's hear your voice.

Learners

Join the waitlist. Be in the first batch of 500 invited to test.

speakmoreclearly.app

Instructors

Record one lesson. Get your own cohort. Keep your coaching voice.

instructors@speakmoreclearly.app

Investors & partners

Interested in pronunciation, ESL, or adjacent adult-ed markets? Let's talk.

bennett@speakmoreclearly.app

Speak clearly, and be understood.

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